Video Interviewing Goes Mainstream in 2013
While the use of video has been around the recruiting ecosystem for decades, there has been an accelerated rate of market adoption over the past few years. In 2005 when I first started researching and working to develop the video interviewing space, we were in the pre-early adopter (innovator) phase and the buy in was almost non-existant. Even in 2007, the conversation was still focused on video resumes vs interviews and the feedback from some of the industry experts on this becoming a market segment was dismissive at best.
Sometimes, the best ideas are simply before their time.
That is the case with Video Interviewing. While we are just transitioning into the early majority stage – the rapid jump through the early adopter category has been impressive given the state of the industry as recent as 2008. Today roughly 30 vendors are playing in the video interviewing space filling the needs of companies from small to enterprise with budgets in every category.
The users have also had a dramatic increase in usage over the last few years – 38% of companies that responded to our 2012 Video Interviewing Usage Survey had used some form of video in the hiring process. That may have been one of the 30+ video interviewing platforms or a free service such as skype or google. Regardless of how it happens, video is no longer a far-flung idea – its a reality for more than 1/3 of organizations out there.
It doesn’t seem to be going anywhere anytime soon, either. 74% of the recruiters surveyed felt video interviewing would make their job easier. The number was even higher for hiring managers.
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Note: This research is offered at no charge to all of the readers thanks to underwriting by Wowzer video interviewing platform. While they fundedthe project, they had no creative or editorial control on the results.